search query: @author Fox, J. / total: 11
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| Author: | Croson, D. Fox, J. Ashurkov, V. |
| Title: | Flexible entry strategies for emerging telecom markets |
| Journal: | Technological forecasting and social change
1998 : FEB, VOL. 57:1/2, p. 35-52 |
| Index terms: | MARKETS CHANGE STRATEGY |
| Language: | eng |
| Abstract: | The existing technical literature on the telecommunications industry addresses, on both operational and cost dimensions, the relative advantages of different telecommunications technologies. Significant complementary research also exists in the area of entry strategies for developing markets or those without a competitive history. The authors believe that these two literature bases can combine to form a theory of "flexible entry", in which a firm's telecom technology decisions support entry of potentially high-growth but also high-risk markets, such as those associated with rapidly developing economies. |
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