search query: @author Alexander, N. / total: 11
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| Author: | Alexander, N. |
| Title: | Objects in the rearview mirror may appear closer than they are |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : OCT, VOL. 7:4, p. 383-404 |
| Index terms: | MARKETING CONSUMER RESEARCH RETAILING |
| Language: | eng |
| Abstract: | The paper addresses the use of historical methods in the context of retail management studies. It acknowledges the research activity which has already taken place and the number of calls for further research which have been made. However, it also notes that historical method still remains an under-exploited means of understanding retailing. The paper explores the problems of integrating historical method within retail studies and the inhibitors which have restricted the use of this approach to research. |
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