search query: @author Strutton, D. / total: 11
reference: 7 / 11
| Author: | Strutton, D. Pelton, L. |
| Title: | Scaling the great wall: the Yin and Yang of resolving business conflicts in China |
| Journal: | Business Horizons
1997 : SEP-OCT, VOL. 40:5, p. 22-34 |
| Index terms: | SCALING CHINA SUCCESS |
| Language: | eng |
| Abstract: | There has always been an air of mystery about China, a land so remote from the United States in terms of distance and culture that Americans still refer to it as the Far East. Lately, however, East has been meeting West ever more frequently as China has become the world's hottest business opportunity. The country is so attractive that U.S. firms by the boatloads are making the strategic decision that they must be there. Too often, though, their understanding of China and its business practices is seriously limited. |
SCIMA