search query: @indexterm global brands / total: 11
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| Author: | Bodily, S. |
| Title: | Teachers' forum: teaching MBA quantitative business analysis with cases |
| Journal: | Interfaces
1996 : NOV-DEC, VOL. 26:6, p. 132-138 |
| Index terms: | MANAGEMENT TEACHERS GLOBAL BRANDS |
| Language: | eng |
| Abstract: | Interest is rising in how operations research/management science (OR/MS) fits into the Master of Business Administration (MBA) curriculum and how we can make OR/MS courses more successful. Sessions on these topics proliferate at professional meetings. At UVA's Darden School, the quantitative analysis faculty has endeavored to move away from the traditional technique-driven, compartmentalized quantitative methods course to a first-year MBA course that is grounded in spreadsheet modeling and brings together management science with statistics in a decision analysis framework. |
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