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Author:Orpen, C.
Title:Improving the export performance of small businesses: A process model
Journal:Journal of International Selling and Sales Management
1999 : SPRING, VOL. 5:1, p. 39-50
Index terms:Small business
Exports
Performance appraisal
Models
Freeterms:SME
Language:eng
Abstract:In developed countries, small businesses are playing an increasingly important role in the export performance. The paper outlines a 10-stage process model for helping small businesses improve their exporting efforts.
SCIMA record nr: 184522
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