search query: @author Brown, J. R. / total: 11
reference: 2 / 11
| Author: | Brown, J. R. Dev, C. S. |
| Title: | Looking beyond RevPAR : Productivity consequences of hotel strategies. |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
1999 : APR, VOL. 40:2, p. 23-33 |
| Index terms: | Hotel management |
| Language: | eng |
| Abstract: | To explore how hotels can improve their productivity, the authors studied two prominent hotel chains' individual North American properties. They found that decisions about a hotel's size, service orientation, strategic orientation, and ownership and management arrangements affect a numer of labor- and capital- productivity measures. Employees of large, company-owned hotels generate more sales revenue and net profits than do their counterparts in smaller of franchised hotels. |
SCIMA