search query: @author Albaum, G. / total: 11
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| Author: | Evangelista, F. Albaum, G. Poon, P. |
| Title: | An empirical test of alternative theories of survey response behavior |
| Journal: | Journal of the Market Research Society
1999 : APR, VOL. 41:2, p. 227-244 |
| Index terms: | MARKET RESEARCH THEORIES SURVEYS |
| Language: | eng |
| Abstract: | This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. |
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