search query: @author Mitchell, V. / total: 11
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| Author: | Mitchell, V. Kiral, H. |
| Title: | Risk positioning of UK grocery multiple retailers |
| Journal: | International Review of Retail, Distribution and Consumer Research
1999 : JAN, VOL. 9:1, p. 17-40 |
| Index terms: | RETAILING DISTRIBUTION UNITED KINGDOM |
| Language: | eng |
| Abstract: | Gaining competitive advantage in retailing requires knowledge of the attributes consumers use to discriminate between stores and an understanding of why these attributes are important. Although a number of store-image studies have identified discriminant attributes, no study has related its findings to any buyer-behavior theory and the links between store attributes and buyer behavior remain largely speculative. The article explores the prima facie case for using perceived-risk theory in analysing store perceptions and sets out definitions of store risks in this context. |
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