search query: @author Tikkanen, H. / total: 11
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| Author: | Tikkanen, H. Lindblom, J. |
| Title: | Managing networks in international project marketing: Theoretical basis and exemplary case study |
| Journal: | Journal of International Selling and Sales Management
1999 : VOL. 5:2, p. 55-74 |
| Index terms: | Management Networks Projects Industrial marketing Case studies Theories |
| Language: | eng |
| Abstract: | In the paper, there are twofold purposes: Firstly, a theoretical framework is developed for describing and analyzing the occurrence of industrial projects within their relevant network contexts. Secondly, the framework is applied empirically to the study of project marketing operations of an exemplary case company. |
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