search query: @author Hogg, G. / total: 11
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| Author: | Gabbott, M. Hogg, G. |
| Title: | Consumer involvement in services: A replication and extension |
| Journal: | Journal of Business Research
1999 : OCT, VOL. 46:2, p. 159-166 |
| Index terms: | Consumer behaviour Decision making Theories Marketing Service United Kingdom Europe |
| Language: | eng |
| Abstract: | This paper builds a theoretical bridge btw. established consumer behaviour theory and the service marketing area. The research adopts the Laurent and Kapferer (1985) Consumer Involvement Profile. The paper addresses 3 main points: 1. whether a product-validated scale can provide an advancement of knowledge about consumers' reactions to service, 2. whether the non-involvement variables in involvement research provide evidence of instability, and 3. whether there is sufficient evidence to question whether involvement per se needs to be reconceptualized for services before its impact on other metaconstructs can be assessed. The results suggest that involvement may assist in the understanding of service consumption behaviour and is likely to effect how a number of service dimensions are conceptualized. |
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