search query: @author McIntyre, S. H. / total: 11
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| Author: | McIntyre, S. H. Miller, C. M. |
| Title: | The selection and pricing of retail assortments: An empirical approach |
| Journal: | Journal of Retailing
1999 : FALL, VOL. 75:3, p. 295-318 |
| Index terms: | RETAILING PRODUCT VARIETY ALLOCATION PRICING |
| Language: | eng |
| Abstract: | This paper developes and tests an empirical approach that simultaneously addresses the selection and pricing problems. The approach is then applied to the problem of selecting an optimal assortment of backbacks from a field of available items. Determining the best assortment is one of the biggest problems in retailing. |
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