search query: @author McIntyre, S. H. / total: 11
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| Author: | McIntyre, S. H. |
| Title: | An experimental study of the impact of judgment-based marketing models. |
| Journal: | Management Science
1982 : JAN, VOL. 28:1, p. 17-33 |
| Index terms: | MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA