search query: @author Werner, S. / total: 11
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| Author: | Brouthers, L.E. Matulich, E. Werner, S. |
| Title: | The influence of Triad Nations' environments on price-quality product strategies and MNC performance |
| Journal: | Journal of International Business Studies
2000 : FIRST QUARTER, VOL. 31:1, p. 39-62 |
| Index terms: | Company performance Competitive advantage Strategy |
| Language: | eng |
| Abstract: | Is there a relationship between home-country competitive advantages, MNC price/quality product strategies and firm performance? A cross-national contingency framework is developed, identifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer perceptions, which appear to result in superior MNC performance. Findings indicate that the "stereotypes" influences have diminished over time (as MNC shift from home country advantages to global firm-specific advantages. |
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