search query: @author Zaltman, G. / total: 11
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Author: | Deshpande, R. Zaltman, G. |
Title: | Factors affecting the use of market research information : a path analysis. |
Journal: | Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 14-31 |
Index terms: | MARKET RESEARCH MARKETING INFORMATION |
Language: | eng |
Abstract: |
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