search query: @author Farris, P. W. / total: 11
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Author: | Farris, P. W. Albion, M. S. |
Title: | Reply to comments on "the impact of advertising on the price of consumer products". |
Journal: | Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 106-107 |
Index terms: | ADVERTISING CONSUMER GOODS PRICES |
Language: | eng |
Abstract: |
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