search query: @author Hoffman, D. L. / total: 11
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| Author: | Novak, T. P. Hoffman, D. L. Yung, Y.-F. |
| Title: | Measuring customer experience in online environments: a structural modeling approach |
| Journal: | Marketing Science
2000 : WINTER, VOL. 19:1, p. 22-42 |
| Index terms: | Consumer behaviour Electronic commerce Internet |
| Language: | eng |
| Abstract: | Intuition and previous research suggest that creating a compelling online environment for Web consumer will have numerous positive consequences for commercial Web providers. |
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