search query: @author Kim, W.C. / total: 11
reference: 5 / 11
| Author: | Kim, W.C. Mauborgne, R. |
| Title: | Knowing a winning business idea when you see one |
| Journal: | Harvard Business Review
2000 : SEP/OCT, VOL. 78:5, p. 129-138 |
| Index terms: | Innovation Entrepreneurship Companies Managers |
| Language: | eng |
| Abstract: | Identifying which business ideas have real commercial potential is one of the most difficult challenges that executives face. Three tools -to determine utility, price, and business model- can help them invest wisely. |
SCIMA