search query: @author Harris, L.C. / total: 11
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Author: | Harris, L.C. |
Title: | Getting professionals to plan: pressures, obstacles and tactical responses |
Journal: | Long Range Planning
2000 : DEC, VOL. 33:6, p. 849-877 |
Index terms: | PROFESSIONAL MARKETING |
Freeterms: | MARKETING PLANNING PROFESSIONAL SERVICES |
Language: | eng |
Abstract: | In order to understand change in professional services, an in-depth survey was conducted covering 25 legal firms an 25 accountancy firms. This survey looked at three aspects: the pressure to conduct strategic marketing planning; the obstacles to such planning; and the tactical responses to these obstacles. |
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