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| Author: | Straub, D. Klein, R. |
| Title: | E-competitive transformations |
| Journal: | Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 3-12 |
| Index terms: | Electronic commerce Information technology Internet Strategic management |
| Language: | eng |
| Abstract: | E-commerce comprises a broad range of activities and information technologies (ITs) that a firm can potentially deploy to meet this goal. However, before implementing an e-commerce strategy, the firm needs to articulate clear objectives and expectations to prescribe that course of action. This research shows that succesful integration of e-commerce occurs when firms progress through three levels. |
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