search query: @author Baumgartner, H. / total: 11
reference: 3 / 11
| Author: | Kirmani, A. Baumgartner, H. |
| Title: | Reference points used in quality and value judgments |
| Journal: | Marketing Letters
2000 : NOV, VOL. 11:4, p. 299-310 |
| Index terms: | QUALITY VALUE THEORY DATA MANAGEMENT |
| Language: | eng |
| Abstract: | The authors propose that a fundamental difference between quality and value judgments is that consumers rely more on internal standards to evaluate a brand's quality and external standards to assess a brand's value. Since internal standards are relatively stable and external reference brands may change across contexts, value judgments are more context-dependent than quality judgments. |
SCIMA