search query: @author Tikkanen, H. / total: 11
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| Author: | Alajoutsijärvi, K. Eriksson, P. Tikkanen, H. |
| Title: | Dominant metaphors in the IMP network discourse: "the network as a marriage" and "the network as a business system" |
| Journal: | International Business Review
2001 : FEB, VOL. 10:1, p. 91-107 |
| Index terms: | networks research international marketing purchasing |
| Freeterms: | metaphors |
| Language: | eng |
| Abstract: | This article identifies and explores two network metaphors organising the research questions and subsequent research contributions within the research field. The name the two metaphors 'the network as a marriage' and 'the network as a business system'. Furthermore, shown is evidence of how metaphors guide towards asking specific questions and giving specific answers. The argument is that these two metaphors leave certain, less-obvious or taken-for-granted aspects unexplored. |
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