search query: @author McKercher, B. / total: 11
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| Author: | McKercher, B. |
| Title: | Towards a classification of cultural tourists |
| Journal: | International Journal of Tourism Research
2002 : JAN-FEB, VOL. 4:1, p. 29-38 |
| Index terms: | CULTURE SEGMENTATION TOURISM HONG KONG |
| Language: | eng |
| Abstract: | This paper proposes a model to segment the cultural tourism market according to two dimensions: 1) the importance of cultural motives in the decision to visit a destination and 2) depth of experience. The model is tested empirically using Hong Kong as a case study. |
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