search query: @author Kim, W.C. / total: 11
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| Author: | Kim, W.C. Mauborgne, R. |
| Title: | Charting your company's future |
| Journal: | Harvard Business Review
2002 : JUN, VOL. 80:6, p. 76-83 |
| Index terms: | Management Strategic planning Decision making Companies USA |
| Language: | eng |
| Abstract: | Most strategic planning involves preparing dense documents. Building the process around a picture yields much better results, though. It is found out that few companies have clear strategic vision. The problem stems from the strategic-planning process itself. Companies should design the strategic-planning process by drawing a picture: a strategy canvas. The process includes several steps: 1. visual awakening, 2. visual exploration, 3. visual strategy fair, and 4. visual communication. |
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