search query: @author Donthu, N. / total: 11
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| Author: | Donthu, N. |
| Title: | Does Your Web Site Measures Up? |
| Journal: | Marketing Management
2001 : DEC-NOV, 4, p. 29-33 |
| Index terms: | INTERNET INFORMATION TECHNOLOGY QUALITY EVALUATION |
| Language: | eng |
| Abstract: | The value of Web-based transactions is estimated to grow 20-fold over the next five years. Consumers are rapidly adopting Internet shopping and even baby boomers and seniors are becoming the Internet's fastest- growing demographic groups. The author of the article answers what to do if: want to increase the number of visitors to your Web site, want to make people stay on your site longer, want to make people hold onto their shopping carts and complete the sale on your site, do you need to increase the perceived quality of a shopping site. SITEQUAL, a quality measurement instrument, can tell you what visitors think of your Internet shopping site and help you tailor the Web shopping experience to suit their needs. |
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