search query: @author Brown, J. R. / total: 11
reference: 8 / 11
Author: | Lusch, R. F. Brown, J. R. |
Title: | A modified model of power in the marketing channel. |
Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 312-323 |
Index terms: | MARKETING CHANNELS FACTOR ANALYSIS MARKETING MODELS POWER |
Language: | eng |
Abstract: |
SCIMA