search query: @author Baumgartner, H. / total: 11
reference: 2 / 11
| Author: | Baumgartner, H. |
| Title: | Toward a personology of the consumer |
| Journal: | Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 286-292 |
| Index terms: | Consumer behaviour Psychology |
| Language: | eng |
| Abstract: | Personality research has long been a fringe player in the study of consumer behaviour. This essay discusses recent work in personality psychology that may serve as the foundation for the development of a personology of the consumer, in which people are seen as dispositional, goal-striving, and narrative entities engaged in consumption in the broadest sense. |
SCIMA