search query: @author Jain, A. K. / total: 11
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| Author: | Mahajan, V. Jain, A. K. |
| Title: | An approach to normative segmentation. |
| Journal: | Journal of Marketing Research
1978 : 3 AUG VOL.15 p.338-345 |
| Index terms: | MARKET RESEARCH MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA