search query: @author Kim, W.C. / total: 11
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| Author: | Kim, W.C. Mauborgne, R. |
| Title: | Value innovation: The strategic logic of high growth (classic) |
| Journal: | Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 172-180 |
| Index terms: | Companies Success Marketing Customers Management Strategy |
| Language: | eng |
| Abstract: | Why are some companies able to sustain high growth but others are not? The authors studied high growth companies and their less successful competitors and found a striking difference in each group's assumptions about strategy. They report on companies that have broken with conventional logic to offer customers quantum leaps in value. These companies have focused on what most customers need instead of on beating their rivals. (This article is a part of the Best of HBR series, publ. in 1997). |
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