search query: @author Williams, T. / total: 11
reference: 2 / 11
Author: | Williams, T. |
Title: | Practising what you preach |
Journal: | Admap
2004 : VOL. 39:11, p. 44-46 |
Index terms: | Advertising agencies Brands Positioning |
Language: | eng |
Abstract: | The article argues that advertising agencies need to think harder about how their position themselves in order to be effective marketers of their services. |
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