search query: @author McAdam, R. / total: 11
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| Author: | McAdam, R. Keogh, W. |
| Title: | Transitioning towards creativity and innovation measurement in SMEs |
| Journal: | Creativity and innovation management
2004 : JUN, VOL. 13:2, p. 126-139 |
| Index terms: | Creativity Innovation Small and medium-sized enterprises (SMEs) |
| Language: | eng |
| Abstract: | This article uses SMEs as case studies in order to examine the change in their ways of measuring innovation and creativity. The findings suggest that the transition dynamics include a complex mixture of cause and effect rationale, phenomenology, incremental change, radical change, quantitative, qualitative and linear and complex contrasts and comparisons. As a result, managers should have a multidimensional approach to creativity and innovation measures. |
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