search query: @author Czarniawska, B. / total: 11
reference: 6 / 11
| Author: | Gustavsson, E. Czarniawska, B. |
| Title: | Web woman: the on-line construction of corporate and gender images |
| Journal: | Organization
2004 : SEP, VOL 11:5, p. 651-670 |
| Index terms: | women gender image internet information technology interaction |
| Language: | eng |
| Abstract: | The article formulates questions regarding an information technology application 'business on the net'. Within this trend, virtual females whose job it is to assist customers, have appeared. The questions include questions about corporate image, representativeness and society's dreams. |
SCIMA