search query: @freeterm VALUE / total: 11
reference: 5 / 11
| Author: | Ainscough, T. L. |
| Title: | The effect of brand, agent, and price on consumer evaluation of travel services |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 19:1, p. 39-48 |
| Index terms: | travel customers quality prices airlines |
| Freeterms: | travel services customer satisfaction value agent hotel |
| Language: | eng |
| Abstract: | This study examines how price, brand and store variables affect consumers' perception of travel service quality, perceived service value and willingness to buy travel services with established model. Following results were found: price has direct effect on consumer perceptions of quality and an inverse effect of value and willingness to buy and perception of travel agent has a direct effect on perceived quality and value. The only significant brand effect found was the effect of airline brand on perceived quality. |
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