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| Author: | Sull, D.N. Escobari, M. |
| Title: | Creating value in an unpredictable world |
| Journal: | Business Strategy Review
2004 : AUTUMN, VOL. 15:3, p. 14-20 |
| Index terms: | management planning cost effectiveness |
| Freeterms: | value |
| Language: | eng |
| Abstract: | The creation of value - through positioning, opportunities, and resources - takes place at an increasingly unpredictable environment. This article aims at providing a new way of thinking about value creation. Discribed are three distinct ways for firms to create value: 1. establishing a positional advantage, 2. building and leveraging superiour resources, and 3. seizing fleeting entrepreneurial opportunities. |
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