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| Author: | Barwise, P. Meehan, S. |
| Title: | Six rules to become simply better |
| Journal: | Business Strategy Review
2004 : AUTUMN, VOL. 15:3, p. 24-31 |
| Index terms: | management total quality management strategy planning |
| Freeterms: | best practices |
| Language: | eng |
| Abstract: | Instead of trying to offer uniqueness, companies ought to channel the energies into being simply better than the competition. This article presents 6 straightforward rules to help a company stay on course, becoming simply better. The rules requires one to: 1. think of category benefits, 2. think of simplicity, 3. think outside, not inside, the box, 4. think opportunities, 5. forget Rule 3 for creative advertising, 6. and think immersion, not submersion. |
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