search query: @author Bessant, J. / total: 11
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| Author: | Bessant, J. Birkinshaw, J. Delbridge, R. |
| Title: | Innovation as unusual |
| Journal: | Business Strategy Review
2004 : AUTUMN, VOL. 15:3, p. 32-35 |
| Index terms: | management total quality management planning technological innovation innovation diffusion |
| Freeterms: | best practices |
| Language: | eng |
| Abstract: | The need for innovation is recognized by most established companies. This article deals with how companies can get better at managing discontinuous innovation (here as: disc-inn). The problem is that disc-inn. is very difficult to do. Research by the Advanced Institute for Management Research reveals some valid approaches for increasing a company's chances of success. The approaches include: building a specialized venture unit, development of a system innovation program, and creating a more innovative culture. |
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