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| Author: | Birkinshaw, J. Dearlove, D. |
| Title: | What if we just think differently? |
| Journal: | Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 18-23 |
| Index terms: | innovation growth companies United Kingdom |
| Language: | eng |
| Abstract: | The starting point for the UK-based innovation company ?What If! was the belief that corporations unintentionally stifle innovation. The company has grown into the largest innovation company in the world. This article explores the reality behind. |
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