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| Author: | Lane, N. |
| Title: | Searching for strategy in sales |
| Journal: | Journal of Strategic Marketing
2009 : JUN-AUG, VOL. 17:3-4, p. 191-197 |
| Index terms: | ethics sales strategy |
| Language: | eng |
| Abstract: | This issue of the journal contains seven separate contributions to the debate regarding the emergence and characteristics of the strategic sales organization. The papers published here move the strategic sales issue from the generalized prescription of a more strategic approach to sales, to more specific analyses of critical topics. |
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