search query: @author Zhao, X. / total: 11
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| Author: | Yoo, J. J.-E. Zhao, X. |
| Title: | Revisiting determinants of convention participation decision making |
| Journal: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:2, p. 179- 192 |
| Index terms: | associations decision making participation |
| Freeterms: | convention tourism |
| Language: | eng |
| Abstract: | The economic downturn has affected the participation in annual conventions. To increase attendance, an organization must understand what are the factors affecting convention participation (here as c.p.) decision, and furthermore, what are the reasons to rank a particular convention on the top of a must-attend list. This study validates the key determinants of c.p. decision making from previous research (networking, destination, travelability, education) and further examines the relative influence of each factor using regression analysis. The results suggest that 'networking' and 'travelability' significantly influence the c.p. intention. The study provides convention marketing strategies and practical implications on convention design. |
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