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| Author: | Amaeshi, K.M. Osuji, O.K. Nnodim, P. |
| Title: | Corporate social responsibility in supply chains of global brands: A boundaryless responsibility? Clarifications, exceptions and implications |
| Journal: | Journal of Business Ethics
2008 : AUG, VOL. 81:1, p. 223-234 |
| Index terms: | corporate responsibility social responsibility supply chain management purchasing ethics global brands globalization |
| Freeterms: | firm-supplier relationships |
| Language: | eng |
| Abstract: | In developed economies, corporate social responsibility (CSR) is increasingly becoming a popular business concept, being on its way to globalization through practices and structures of the globalized capitalist world order (here as: c-w-o.), typified in Multinational Corporations (MNCs). However, CSR does not often fit too well to this c-w-o. with MNCs being challenged by the global reach of their supply chains (as: s-chs.) This article aims at challenging the often taken-for-granted-assumption that firms should be accountable for the practices of their suppliers by supporting the moral, and sometimes legal underpinnings of the concept of responsibility (as: resp.). Except where corporate control and or corporate grouping exist, identified is the use of power as a critical factor to be considered in allocating resp. in firm–supplier relationship. It is suggested that the more powerful in this relationship has a resp. to exert some moral influence on the weaker party. Highlighted is the use of code of conducts, corporate culture, anti-pressure group campaigns, personnel training and value reorientation as possible sources of mediating positive moral influence along s-chs. |
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