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| Author: | Bonnet, D. Yip, G. |
| Title: | Strategy convergence |
| Journal: | Business Strategy Review
2009 : SUMMER, VOL. 20:2, p. 50-55 |
| Index terms: | management strategic planning communications industry models |
| Language: | eng |
| Abstract: | The right strategy is critical to success in fast-changing industries like communications. This article explains why business models and strategic planning must converge into strategic formulation. |
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