search query: @author Neslin, S. A. / total: 11
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Author: | Neslin, S. A. Shoemaker, R. W. |
Title: | Using a natural experiment to estimate price elasticity: the 1974 sugar shortage and the ready-to-eat cereal market. |
Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 44-57 |
Index terms: | PRICE LEVEL MARKETING MODELS AGRICULTURAL INDUSTRY |
Language: | eng |
Abstract: |
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