search query: @author Kerin, R. A. / total: 11
reference: 7 / 11
Author: | Levy, M. Webster, J. Kerin, R. A. |
Title: | Formulation push marketing strategies: a method and application. |
Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 25-34 |
Index terms: | MARKETING MIX CORPORATE STRATEGY MARKETING CHANNELS |
Language: | eng |
Abstract: |
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