search query: @author Urban, G. L. / total: 11
reference: 9 / 11
| Author: | Urban, G. L. Katz, G. M. |
| Title: | Pre-test-market models : validation and managerial implications. |
| Journal: | Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 221-234 |
| Index terms: | MARKETING MODELS MARKET SHARE DECISION ANALYSIS TEST MARKETING CONSUMER GOODS |
| Language: | eng |
| Abstract: |
SCIMA