search query: @author Kerin, R. A. / total: 11
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| Author: | Kerin, R. A. Harvey, M. G. Rothe, J. T. |
| Title: | Cannibalism and new product development. |
| Journal: | Business Horizons
1978 : 5 OCT VOL.21 p.25-31 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA