search query: @author Neslin, S. A. / total: 11
reference: 8 / 11
| Author: | Neslin, S. A. Greenhalgh, L. |
| Title: | Nash's theory of cooperative games as a predictor of the outcomes of buyer-seller negotiations : an experiment in media purchasing. |
| Journal: | Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 368-379 |
| Index terms: | NEGOTIATION (SALES) SALES |
| Language: | eng |
| Abstract: |
SCIMA