search query: @author Jain, A. K. / total: 11
reference: 6 / 11
Author: | Srinivasan, V. Jain, A. K. Malhotra, N. K. |
Title: | Improving predictive power of conjoint analysis by constrained parameter estimation. |
Journal: | Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 433-438 |
Index terms: | CONJOINT ANALYSIS CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA