search query: @author Zaltman, G. / total: 11
reference: 10 / 11
| Author: | Deshpande, R. Zaltman, G. |
| Title: | A comparison of factors affecting researcher and manager perceptions of market research use. |
| Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 32-38 |
| Index terms: | MARKET RESEARCH MARKETING MODELS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA