search query: @indexterm public advertising / total: 11
reference: 11 / 11
« previous | next »
| Author: | Patzold, C. Verlinden, P. |
| Title: | Le role de la publicite dans l'election presidentielle de 1981 = Advertising for the 1981 presidential elections in France. |
| Journal: | Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 53-65 |
| Index terms: | SOCIAL MARKETING PUBLIC ADVERTISING ELECTIONS FRANCE |
| Language: | fre |
| Abstract: |
« previous | next »
SCIMA