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Author: | Patzold, C. Verlinden, P. |
Title: | Le role de la publicite dans l'election presidentielle de 1981 = Advertising for the 1981 presidential elections in France. |
Journal: | Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 53-65 |
Index terms: | SOCIAL MARKETING PUBLIC ADVERTISING ELECTIONS FRANCE |
Language: | fre |
Abstract: |
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