search query: @author Brown, J. R. / total: 11
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| Author: | Fern, E. F. Brown, J. R. |
| Title: | The industrial consumer marketing dichotomy : a case of insufficient justification. |
| Journal: | Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 68-77 |
| Index terms: | INDUSTRIAL MARKETING CONSUMERS MARKETING THEORY |
| Language: | eng |
| Abstract: |
SCIMA