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Author:Charnes, A.
Cooper, W. W.
Learner, D. B.
Title:Constrained information theoretic characterizations in consumer purchase behaviour.
Journal:Journal of the Operational Research Society
1978 : SEP, VOL. 29:9, p. 833-842
Index terms:CONSUMER BEHAVIOUR
INFORMATION THEORY
PURCHASING
Language:eng
Abstract:
SCIMA record nr: 3610
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